International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2024, Vol. 21, Número 1

  • Original article

    • Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic

      Passent Tantawi

      • Resumen

      págs. 1-25

      

    • No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising

      Chundong Zheng, Huan Niu, Han Wang

      • Resumen

      págs. 27-49

      

    • Verification of GPDS planning framework for social marketing: a Delphi method

      M. Bilal Akbar, Elizabeth Barnes

      • Resumen
      • Texto completo

      págs. 51-81

      

    • Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt

      Soumya Singh, Sapna Singh

      • Resumen

      págs. 83-106

      

    • Developing a framework for communications encouraging personal budgeting – a social marketing approach

      Magdalena Cismaru, Onur Akdaş

      • Resumen

      págs. 107-129

      

    • Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions

      Pilar Fernández Ferrín, Sandra Castro González, Belén Bande Vilela, María Mercedes Galán Ladero

      • Resumen
      • Texto completo

      págs. 131-154

      

    • Determinants of online social entrepreneurs’ brand loyalty: a value creation model

      Rasha AbdelAziz ElNaggar, Rasha Hammam

      • Resumen

      págs. 155-176

      

    • Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana

      Isaac Sewornu Coffie, Ernest Yaw Tweneboah Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu

      • Resumen

      págs. 177-196

      

  • Correction

    • Correction to: Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana

      Isaac Sewornu Coffie, Ernest Yaw Tweneboah Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu

      págs. 197-197

      

  • Original article

    • Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness

      Ritesh Patel, Viral Bhatt, Sujo Thomas, Twinkle Trivedi, Sudhir Pandey

      • Resumen

      págs. 199-228

      

    • Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness

      Vijaya Vijaya, Ajit Yadav, Himendu Prakash Mathur

      • Resumen

      págs. 229-254