Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment
Yixing Chen, Ju-Yeon Lee, Shrihari Sridhar, Vikas Mittal, Katharine McCallister, Amit G. Singal
págs. 1-27
Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure
Shiri Melumad, Robert Meyer
págs. 28-45
When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries
Samuel Stäbler, Marc Fischer
págs. 46-67
Help Me Help You! Employing the Marketing Mix to Alleviate Experiences of Donor Sacrifice
Tonya Williams Bradford, Naja Williams Boyd
págs. 68-85
Branding Cultural Products in International Markets: A Study of Hollywood Movies in China
Weihe Gao, Li Ji, Yong Liu, Qi Sun
págs. 86-105
Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and Responses
Fine F. Leung, Sara Kim, Caleb H. Tse
págs. 106-121
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?
Vardit Landsman, Stefan Stremersch
págs. 122-141
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