Spanish journal of marketing-ESIC

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  Año 2020, Vol. 24, Número 3

  • A consumer engagement systematic review: synthesis and research agenda

    Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

    • Resumen
    • Texto completo

    págs. 283-307

    

  • The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

    Muhammad Mubushar, Norizan Bt Jaafar, Rossazana Ab-Rahim

    • Resumen
    • Texto completo

    págs. 309-330

    

  • The influence of consumer personality traits on mobile shopping intention

    Zaira Camoiras Rodríguez, Concepción Varela Neira

    • Resumen
    • Texto completo

    págs. 331-353

    

  • Retailing technology: doconsumers care?

    Alfonso Valdez Cervantes, Ana Dolores Franco Valdez

    • Resumen
    • Texto completo

    págs. 355-375

    

  • Between love and boycott: a story of dual origin brands

    Dalia Abdelwahab, Nadia Huitzilin Jiménez Torres, Sonia San Martín Gutiérrez, Jana Prodanova

    • Resumen
    • Texto completo

    págs. 377-402

    

  • Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting

    Mahmud Hassan, Rumman Hassan

    • Resumen
    • Texto completo

    págs. 403-424

    

  • Culinary travel experiences, quality of life and loyalty

    José Manuel Hernández Mogollón, Elide Di Clemente, Ana María Campón Cerro

    • Resumen
    • Texto completo

    págs. 425-446