An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data
Andreas Mild, Thomas Reutterer
págs. 123-133
Identifying purchase-history sensitive shopper segments using scanner panel data and sequence alignment methods
Chang-Hyeon Joh, Harry Timmermans, Peter T. L. Popkowski Leszczyc
págs. 135-144
Segmentation of visiting patterns on web sites using a sequence alignment method
Birgit Hay, Geert Wets, Koen Vanhoof
págs. 145-153
Modelling hybrid distribution channels: a game-theoretic analysis
Seong Y. Park, Hean Tatkeh
págs. 155-167
A hierarchical Bayes model of choice between supermarket formats
Hans Stubbe Solgaard, Torben Hansen
págs. 169-180
Business modelling with UML: the implementation of CRM systems for online retailing
Pauline A. Wilcox, Calin Gurau
págs. 181-191
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