Spanish journal of marketing-ESIC

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  Año 2021, Vol. 25, Número 1

  • The influence of website quality and star rating signals on booking intention: analyzing the moderating effect of variety seeking

    Tamara Belver Delgado, Sonia San Martín Gutiérrez, Rosa María Hernández Maestro

    • Resumen
    • Texto completo

    págs. 3-28

    

  • Combining sources of information to increase survey response rates

    Miguel Guinalíu Blasco, Vidal Díaz de Rada Igúzquiza

    • Resumen
    • Texto completo

    págs. 29-45

    

  • Consumption narratives: contributions, methods, findings and agenda for future research

    Emad Rahmanian

    • Resumen
    • Texto completo

    págs. 46-84

    

  • The influence of banner position and user experience on recall.: The mediating role of visual attention

    Francisco Muñoz Leiva, Luis Faísca, Célia M. Q. Ramos, Marisol B. Correia, Carlos M.R. Sousa, Marouan Bouhachi

    • Resumen
    • Texto completo

    págs. 85-114

    

  • Media and group influence on Generation Y consumers’ attitudes towards beauty products

    Riane Cherylise Dalziel, Natasha De Klerk

    • Resumen
    • Texto completo

    págs. 115-136

    

  • Viralization keys of messages in unofficial accounts during crisis periods: the case of Covid-19 on Twitter

    Elena Cerdá Mansilla, Natalia Rubio Benito, Sara Campo Martínez

    • Resumen
    • Texto completo

    págs. 137-155

    

  • The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences

    Minh T.H. Le

    • Resumen
    • Texto completo

    págs. 156-180