International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

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  Año 2022, Vol. 19, Número 1

  • Original article

    • The role of communication in consumer behavior in social and nonprofit marketing: the case of psp in Portugal

      Daniela Braga Soares, BrunoBarbosa Sousa

      • Resumen
      • Texto completo

      págs. 1-13

      

    • The influence of PSA's likeability on children’s intentions to eat healthy food

      Valentina Nicolini, Fabio Cassia

      • Resumen

      págs. 15-36

      

    • Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals

      Kara Chan, Jingyuan Shi, Luisa Agante, Suzanna J. Opree, Thanaseelen Rajasakran

      • Resumen

      págs. 37-51

      

    • Message framing, non-conscious perception and effectiveness in non-profit advertising. Contribution by neuromarketing research

      Ana C. Martinez-Levy, Dario Rossi, Giulia Cartocci, Marco Mancini, Gianluca Di Flumeri, Arianna Trettel, Fabio Babiloni, Patrizia Cherubino

      • Resumen
      • Texto completo

      págs. 53-75

      

    • Competitive marketing strategies of churches in Ghana: a theoretical development

      Andrews Agya Yalley

      • Resumen

      págs. 77-99

      

    • Political leadership, a quasi-experimental study of Peruvian voters’ emotional reaction and visual attention to political humor

      Luis Camilo Ortigueira Sánchez, Ana Lucía Cárdenas Egúsquiza

      • Resumen

      págs. 101-126

      

    • Analysis of the personal factors of the volunteers as mediators between the satisfaction and the permanence in employee volunteering

      Oscar Daniel Licandro, Stefanía Yapor, Patricia Correa

      págs. 127-151

      

    • Role of motivation in the return of blood donors: mediating roles of the socio-cognitive variables of the theory of planned behavior

      Wafa M'Sallem

      • Resumen

      págs. 153-166

      

    • Social media capital and civic engagement: Does type of connection matter?

      Young-joo Lee

      • Resumen

      págs. 167-189