Advances in consumer research

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  Año 1993, Vol. 20, Número 1

  • The tactics of consumer resistance: Group action and marketplace exit

    Robert O. Herrmann

    págs. 130-134

    

  • A comparison of three behavioral intention models: The case of Valentine's day gift-giving

    J. Craig Andrews, Richard G. Netemeyer

    págs. 135-141

    

  • A strategy for a priori segmentation in conjoint analysis

    James B. Wiley

    págs. 142-148

    

  • A hybrid conjoint model with individual-level interaction estimation

    Paul E. Green, Abba M. Krieger

    págs. 149-154

    

  • Does humor in advertising enhance systematic processing?

    Stephen M. Smith

    págs. 155-158

    

  • Physical attractiveness and personality in advertising: More than just a pretty face?

    Anne M. Brumbaugh

    págs. 159-164

    

  • Effects of advertising and experience on brand judgments: A rose by any other frame

    Alice A. Wright, Richard J. Lutz

    págs. 165-169

    

  • Comments on `advertising issues'

    Surendra N. Singh

    págs. 170-171

    

  • Opportunities for consumer researchers in third world food and nutrition development efforts

    Eric J. Arnould

    págs. 172-175

    

  • Adolescent participation in hazardous activities: Identifying high risk groups and implications

    William J. Burns

    pág. 176

    

  • Adolescents perception of risk: Understanding and preventing high risk behavior

    Herbert H. Severson, Paul Slovic

    págs. 177-182

    

  • Alcohol-related risk taking among teenagers: An investigation of contributing factors and a

    William J. Burns, Sarah E. Hampson

    págs. 183-187

    

  • Consumer behavior processes as bases to segment the `green' marketplace: Applications to solid

    Linda F. Alwitt, Ida E. Berger

    pág. 188

    

  • Understanding the link between environmental attitudes and consumer product usage: Measuring the

    Linda F. Alwitt, Ida E. Berger

    págs. 189-194

    

  • Behavioral decision research: Theory and applications

    Ravi Dhar

    pág. 195

    

  • How do consumers acquire a new food consumption system when it is vegetarian?

    Susan Schultz Kleine, Amy R. Hubbert

    págs. 196-201

    

  • Do market mavens categorize brands differently?

    Michael T. Elliott, Anne E. Warfield

    págs. 202-208

    

  • The effect of familiarity on consumers' choice agendas

    Noreen M. Klein, Judy A. Wagner

    págs. 209-214

    

  • Consumers reaction to product failure: Impact of product involvement and knowledge

    T.N. Somasundaram

    págs. 215-218

    

  • The moderating influence of depth of processing on order of entry framing effects

    Karen H. Smith

    págs. 219-223

    

  • Aesthetic response and the influence of design principles on product preferences

    Robert W. Veryzer

    págs. 224-228

    

  • Product perceptions, preferences, and knowledge: Decisions in conducting research

    George Brooker

    págs. 229-231

    

  • Vesting objects and experiences with symbolic meaning

    Robert F. Kelly

    págs. 232-234

    

  • Image theory: An alternative to normative decision theory

    Lee Roy Beach

    págs. 235-238

    

  • Implications of a recognitional decision model for consumer behavior

    Caroline E. Zsambock

    págs. 239-244

    

  • The vulnerable consumer in the high blood pressure drug market: Bothered but satisfied?

    Dev S. Pathak, Suzan Kucukarslan

    págs. 245-252

    

  • A preliminary examination of the effects of context-induced felt ethnicity on advertising

    Tiffany Galvin, David B. Wooten

    págs. 253-256

    

  • Age and social activity as correlates of television orientation: A replication and extension

    Rose L. Johnson

    págs. 257-261

    

  • Emerging issues in demographic research

    Marilyn Young Jones

    págs. 262-264

    

  • What causes youths to start smoking? Converging quantitative and qualitative evidence on the role

    Tom Novak, Cornelia (Connie) Pechmann

    pág. 265