págs. 366-371
Applying Case-Based Reasoning to Forecasting Retail Sales
Dale D. Achabal, Christopher M. Miller, Shelby H. McIntyre
págs. 372-398
Donald H. Granbois, Rockney Walters, Jeffrey G. Blodgett
págs. 399-428
A Typology of Retail Failures and Recoveries
Mark A. Davis, K. Douglas Hoffman, Scott W. Kelley
págs. 429-452
Technical Research Note: The Effect of Double Deals on Consumer Attitudes
George S. Low, Donald R. Lichtenstein
págs. 453-466
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