págs. 7-8
Creative tactics and the communication of a `good taste' message
Shirley Hsieh, Martin R. Lautman
págs. 11-19
Should marketing researchers be certified?
Roberto Solano Méndez, Stephen W. McDaniel
págs. 20-31
págs. 32-38
págs. 40-48
Consumer awareness of prescription drug advertising
Mark Peyrot, Neil M. Alperstein
págs. 50-56
Point of view: A model to determine standardization of the advertising process in international
Michael G. Harvey
págs. 57-64
págs. 65-70
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