International journal of research in marketing

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  Año 1994, Vol. 11, Número 4

  • Postmodernism, marketing and the consumer

    Alladi Venkatesh, A. Fuat Firat, John F. Sherry Jr.

    págs. 311-316

    

  • A feminist poststructuralist analysis of the rhetoric of marketing relationships

    Julia Bristor, Eileen Fischer

    págs. 317-331

    

  • Postmodernism, feminism, and the body: The visible and the invisible in consumer research

    Annamma Joy, Alladi Venkatesh

    págs. 333-357

    

  • Crossing boundries/drawing lines: A look at the nature of gender boundaries and their impact on

    Lisa Pentildealoza

    págs. 359-380

    

  • Loving and hating New York: some reflections on the big apple

    Morris B. Holbrook

    págs. 381-385

    

  • Authenticity and the textual persona: postmodern paradoxes in advertising narrative

    Barbara Stern

    págs. 387-400

    

  • Where is the culture of Thailand?

    Richard Mead

    págs. 401-404

    

  • Rails without ties. The social imaginary and postmodern culture. Can postmodern consumption

    Dominique Bouchet

    págs. 405-422

    

  • Social de(re)construction of mass culture: Making (non)sense of consumer behavior

    Ahmet Suumlerdem

    págs. 423-443