págs. 6-7
David Walker, Tony M. Dubitsky
págs. 9-18
Conclusions from the ARF's copy research validity project
Geoff Eagleson, John R. Rossiter
págs. 19-32
págs. 33-34
Convergent findings increase our understanding of how advertising works
Margaret Hender Blair, Karl E. Rosenberg
págs. 35-45
The missing measures of copy testing
Russell I. Haley, James Staffaroni
págs. 46-60
págs. 62-74
págs. 75-91
Point of view: Recall revisited: Recall redux
Joel S. Dubow
págs. 92-106
Recall revisited: Recall redux -- some reactions
Lawrence D. Gibson
págs. 107-108
`Recall revisited: Recall redux' -- more reactions
Harold L. Ross. Jr.
págs. 109-111
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