THE PERSISTENCE OF MARKETING EFFECTS ON SALES
Dominique M. Hanssens, Marnik G. Dekimpe
págs. 1-21
A THREE-STAGE MODEL OF INDUSTRIAL TRADE SHOW PERFORMANCE
Gary L. Lilien, Srinath Gopalakrishna
págs. 22-42
PULL PROMOTIONS AND CHANNEL COORDINATION
Eitan Gerstner, James D. Hess
págs. 43-60
A HIGH-TECH PRODUCT MARKET SHARE MODEL WITH CUSTOMER EXPECTATIONS
Chi Kin (Bennett) Yim, Richard A. Briesch, Eileen Bridges
págs. 61-81
págs. 82-104
págs. 105-122
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