International journal of research in marketing

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  Año 1995, Vol. 12, Número 3

  • Introduction

    Jerry C. Olson

    págs. 189-191

    

  • Consumers' means-end chains for &ldquou;think&rdqquo; and “feel” products

    A. Swinnen, P. Vanden Abeele, C. Claeys

    págs. 193-208

    

  • Measuring subjective meaning structures by the laddering method: Theoretical considerations

    Suzanne C. Grunert, Klaus G. Grunert

    págs. 209-225

    

  • A means-end chain approach to consumer goal structures

    Doug Allen, Rik Peters, Hans Baumgartner

    págs. 227-244

    

  • Improving the graphic representation of means-end results

    Micheal S. Mulvey, Charles E. Gengler, David B. Klenosky

    págs. 245-256

    

  • A means-end analysis of brand persuasion through advertising

    Thomas J. Reynolds, Charles E. Gengler, Daniel J. Howard

    págs. 257-266

    

  • Determination of the dominant means-end chains: A constrained clustering approach

    Pierre Valette-Florence, Jacques-Marie Aurifeille

    págs. 267-278