Comparing covariance structure models: A general methodology
Roland T. Rust, Ernest Valente Jr.
págs. 279-291
Research for product positioning and design decisions: An integrative review
Vithala R. Rao, Anil Kaul
págs. 293-320
Ecological validation of alternative customer-based brand strength measures
Douglas L. MacLachlan, Pierre Francois
págs. 321-332
Measuring the sources of marketing channel power: A comparison of alternative approaches
James R. Brown, Harold F. Koenig, Jean L. Johnson
págs. 333-354
Vijay Mahajan
págs. 355-362
The effects of alternative methods of collecting similarity data for Multidimensional Scaling
Tammo H.A. Bijmolt, Michel Wedel
págs. 363-371
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