Journal of marketing: A quarterly publication of the american marketing association

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  Año 1995, Vol. 59, Número 2

  • The comparative advantage theory of competition

    Shelby D. Hunt, Robert M. Morgan

    págs. 1-15

    

  • Inducing multiline salespeople to adopt house brands

    Thomas S. Robertson, Erin Anderson

    págs. 16-31

    

  • Can repeating an advertisement more frequently than the competition affect brand preference in

    Giles D'Souza, Ram C. Rao

    págs. 32-42

    

  • Exonerating unethical marketing behaviors: A diagnostic framework

    Oswald A.J. Mascarenhas

    págs. 43-57

    

  • Return on quality (ROQ): Making service quality financially accountable

    Roland T. Rust, Anthony J. Zahorik

    págs. 58-70

    

  • Customer switching behavior in service industries: An exploratory study

    Susan M. Keaveney

    págs. 71-82

    

  • Going to extremes: Managing service encounters and assessing provider performance

    Linda L. Price, Eric J. Arnould

    págs. 83-97

    

  • Marketing literature review

    Myron Leonard

    págs. 98-110

    

  • Book reviews

    Carol M. Motley, Terry Clark

    págs. 111-113

    

  • Book reviews

    Diana L. Haytko, Terry Clark

    págs. 113-115

    

  • Book reviews

    Paul Chao, Terry Clark

    pág. 115