Visual attention to programming and commercials: The use of in-home observations
Dean M. Krugman, Glen T. Cameron
págs. 1-12
To be and not to be: Lifestyle imagery, reference groups, and The Clustering of America
Michael R. Solomon, Basil G. Englis
págs. 13-28
The advertising exposure effect of free standing inserts
Robert P. Leone, Srini S. Srinivasan
págs. 29-40
Gender differences in information processing strategies: An empirical test of the selectivity
William K. Darley, Robert E. Smith
págs. 41-56
Retail services advertising: The effects of appeal, medium, and service
Ellen Day, Marla Royne Stafford
págs. 57-71
The combined influence hypothesis: Central and peripheral antecedents of attitude toward the ad
Myung-Soo Lee, Kenneth R. Lord
págs. 73-85
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