International journal of research in marketing

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  Año 1997, Vol. 14, Número 3

  • The impact of children's affective reactions elicited by commercials on attitudes toward the

    Christian Derbaix, Joel Bree

    págs. 207-229

    

  • The dynamics of the service delivery process: A value-based approach

    Ko de Ruyter, Martin Wetzels

    págs. 231-243

    

  • Benefit salience and consumers' selective attention to product features

    Luk Warlop, S. Ratneshwar

    págs. 245-259

    

  • The changing consumer in Sweden

    Solveig R. Wikstrom

    págs. 261-274

    

  • Marketing decision support systems: Adoption, use, and satisfaction

    Peter A.M. Oude Ophuis, Berend Wierenga

    págs. 275-290

    

  • Book reviews

    Cathy Goodwin

    págs. 291-293

    

  • Book reviews

    Claudia Mennicken

    págs. 293-295

    

  • Book reviews

    Hans Baumgartner

    págs. 295-298

    

  • Book reviews

    Charles C. Nielson

    págs. 298-300