Ethics and target marketing: The role of product harm and consumer vulnerability
N. Craig Smith, Elizabeth Cooper-Martin
págs. 1-20
The integration of marketing problem-solving modes and marketing management support systems
Berend Wierenga, Gerrit H. van Bruggen
págs. 21-37
págs. 38-53
Enhancing communication between marketing and engineering: The moderating role of relative
Robert J. Fisher, Elliot Maltz
págs. 54-70
Quality tier competition: How price change influences brand choice and category choice
K. Sivakumar, S.P. Raj
págs. 71-84
An investigation into the antecedents of organizational citizenship behaviors in a personal
Richard G. Netemeyer, James S. Boles
págs. 85-98
Myron Leonard
págs. 99-111
págs. 112-113
págs. 113-115
Lou E. Pelton, Terry Clark
págs. 115-116
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