Journal of marketing: A quarterly publication of the american marketing association

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  Año 1999, Vol. 63, Número 3

  • Smoking Scenes in Movies and Antismoking Advertisements Before Movies: Effects on Youth

    Cornelia (Connie) Pechmann

    págs. 1-13

    

  • Social Contracts and Marketing Ethics

    Thomas W. Dunfee, William T. Ross Jr., N. Craig Smith

    págs. 14-32

    

  • The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment

    Jay M. Handelman, Stephen J. Arnold

    págs. 33-48

    

  • The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy

    Javier Gimeno, P. Rajan Varadarajan, Satish Jayachandran

    págs. 49-66

    

  • Managerial Identification of Competitors

    Bruce H. Clark, David B. Montgomery

    págs. 67-83

    

  • Marketer Acculturation: The Changer and the Changed

    Mary C. Gilly, Lisa Peñaloza

    págs. 84-104

    

  • Consumer Socialization, Parental Style, and Development Timetables in the United States and Japan

    Gregory M. Rose

    págs. 105-119

    

  • An Empirical Investigation of the Antecedents of Sales Force Control Systems

    Manfred Krafft

    págs. 120-134

    

  • Marketing, Media, and McLuhan: Rereading the Prophet at Century's End

    Richard J. Varey, Terry Clark

    págs. 148-153

    

  • The Classics and Commercial Life

    Tomasz Lenartowicz, Terry Clark

    págs. 153-157

    

  • Book Reviews

    G. Tomas M. Hult, Terry Clark

    págs. 157-159