Journal of the Academy of Marketing Science

• 

  Año 1999, Vol. 27, Número 4

  • Sheth Foundation Award

    pág. 395

    

  • Do Citizenship Behaviors Matter More for Managers Than for Salespeople?

    págs. 396-410

    

  • Do Citizens Behaviors Matter More for Managers Than for Salespeople?

    Scott B. MacKenzie, Philip M. Podsakoff

    págs. 396-410

    

  • The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance

    págs. 411-427

    

  • The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance

    William E. Baker, James M. Sinkula

    • Resumen

    págs. 411-427

    

  • Point-of-Purchase Displays, Product Organization, and Branch Purchase Likelihoods

    Charles S. Areni, Dale F. Duhan

    págs. 428-441

    

  • Point-of-Purchase Displays, Product Organization, and Brand Purchase Likelihoods

    Dale F. Duhan, Pamela Kiecker, Charles S. Areni

    págs. 428-441

    

  • Extending the Competitive Marketing Paradigm: The Role of Strategic Reference Points Theory

    Avi Fiegenbaum, Aviv Shoham

    págs. 442-454

    

  • Extending the Competitive Marketing Strategy Paradigm: The Role of Strategic Reference Points Theory

    págs. 442-454

    

  • Corporate Citizenship: Cultural Antecedents and Business Benefits

    Isabelle Maignan, O. C. Ferrell

    págs. 455-469

    

  • Corporate Citizenship: Cultural Antecedents and Business Benefits

    O. C. Ferrell, Isabelle Maignan, G. Tomas M. Hult

    págs. 455-469

    

  • Implications of Accurate Usage of Nutrition Facts Panel and Information for Food Product

    Judith A. Garretson, Scot Burton

    págs. 470-480

    

  • Implications of Accurate Usage of Nutrition Facts Panel Information for Food Product Evaluations and Purchase Intentions

    págs. 470-480

    

  • Index

    págs. 481-484