Journal of marketing research

• 

  Año 1999, Número 4

  • Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability

    Marnik G. Dekimpe, Dominique M. Hanssens

    págs. 397-412

    

  • Estimating Price Elasticities with Theory-Based Priors

    Alan L. Montgomery, Peter E. Rossi

    págs. 413-423

    

  • Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory

    Rik Pieters, Edward Rosbergen

    págs. 424-438

    

  • Buyer-Seller Relationships in Business Markets

    Joseph P. Cannon

    págs. 439-460

    

  • Pie-Expansion Efforts: Collaboration Processes in Buyer-Supplier Relationships

    Sandy D. Jap

    págs. 461-475

    

  • Measuring the Influence of Individual Preference Stuctures in Group Decision Making

    Greg M. Allenby, Neeraj Arora

    págs. 476-487

    

  • Investigating Household State Dependence Effects Across Categories

    P.B. Seetharaman, Andrew Ainslie

    págs. 488-500

    

  • HINoV: A New Model to Improve Market Segment Definition by Identifying Noisy Variables

    Ali Kara

    págs. 501-509

    

  • A Characterization of Retailer Response to Manufacturer Trade Deals

    Rajeev K. Tyagi

    págs. 510-516

    

  • The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes

    Maureen Morrin

    págs. 517-525