The success of marketing management support systems
Berend Wierenga, Gerrit H. van Bruggen
págs. 196-207
págs. 208-229
`Do the right thing:' Diverging effects of accountability in a managerial context
Christina L. Brown
págs. 230-246
Commercial use of UPC scanner data: Industry and academic perspectives
Randolph E. Bucklin, Sunil Gupta
págs. 247-273
A decision support system for planning manufacturers' sales promotion calendars
Randolph E. Bucklin, Jorge M. Silva-Risso
págs. 274-300
PromoCast Trademark: A new forecasting method for promotion planning
Penny Baron, Lee G. Cooper
págs. 301-316
The dynamic effect of discounting on sales: Empirical analysis and normative pricing implications
Carl F. Mela, Praveen K. Kopalle
págs. 317-332
The fundamental templates of quality ads
Jacob Goldenberg, David Mazursky
págs. 333-351
SilverScreener: A modeling approach to movie screens management
Jehoshua Eliashberg, Sanjeev Swami
págs. 352-372
Development and implementation of a segment selection procedure for industrial product markers
Roger J. Calantone, Mitzi Montoya-Weiss
págs. 373-395
Modeling the evolution of markets with indirect network externalities: An application to digital
Dipak C. Jain, Sachin Gupta
págs. 396-416
Risk behavior in response to quotas and contests
Anil Gaba, Ajay Kalra
págs. 417-434
Industrial pricing: Theory and managerial practice
Peter M. Noble, Thomas S. Gruca
págs. 435-454
Commentary on `Industrial Pricing: Theory and Managerial Practice'
George E. Cressman Jr.
págs. 455-457
Response to the comments on `Industrial Pricing: Theory and Managerial Practice'
Peter M. Noble, Thomas S. Gruca
págs. 458-459
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