Journal of the Academy of Marketing Science

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  Año 2002, Vol. 30, Número 1

  • The Effect of Customers' Emotional Responses to Service Failures on Their Recovery Effort Evaluations and Satisfaction Judgments

    Ruth N. Bolton, Amy K. Smith

    págs. 5-23

    

  • Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels

    Daniel C. Bello, David I. Gilliland

    págs. 24-43

    

  • Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context

    Cele Otnes, Frédéric F. Brunel, Julie A. Ruth

    págs. 44-58

    

  • Sibling Brands, Multiple Objectives, and Response to Entry: The Case of the Marion Retail Coffee Market

    Thomas S. Gruca, K. Ravi Kumar, D. Sudharshan

    págs. 59-69

    

  • Schools of Thought in Organizational Learning

    Gregory J. Whitwell, Simon J. Bell, Bryan A. Lukas

    págs. 70-86

    

  • Winning Market Leadership (Book)

    Peggy Cunningham, Ashwin W. Joshi

    págs. 87-88

    

  • Consumer Psychology of Tourism, Hospitality and Leisure (Book)

    Peggy Cunningham, Jerome F. Agrusa

    págs. 88-89

    

  • The Maturing Marketplace (Book)

    Peggy Cunningham, Carol Kaufman-Scarborough

    págs. 89-90

    

  • No Logo (Book)

    Yannik St-James, Peggy Cunningham

    págs. 90-91

    

  • Imagining Consumers (Book)

    Terrence H. Witkowski, Peggy Cunningham

    págs. 92-93

    

  • Marketing and the Law

    Ann Morales Olazábal, Debra D. Burke, Karen D. Turner, René Sacasas, Anita Cava

    págs. 94-96