Spatial diffusion of a new loyalty program through a retail market
Arthur W. Allaway, David Berkowitz, Giles D'Souza
págs. 137-151
Consumer perceptions of refund depth and competitive scope in price-matching guarantees: effects on store patronage
Monika Kukar-Kinney, Rockney Walters
págs. 153-160
Developing parsimonious retailer equity indexes using partial least squares analysis: a method and applications
Debra A. Laverie, Amanda Meiers, Dennis B. Arnett
págs. 161-170
Has the productivity of retail food stores really declined?
Brian T. Ratchford
págs. 171-182
eTailQ: dimensionalizing, measuring and predicting etail quality
Mary Wolfinbarger, Mary C. Gilly
págs. 183-198
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