Journal of marketing: A quarterly publication of the american marketing association

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  Año 2002, Vol. 66, Número 3

  • Understanding Service Convenience

    Dhruv Grewal, Leonard L. Berry, Kathleen Seiders

    págs. 1-17

    

  • The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance

    Ken Matsuno, Ays¿egül Özsomer, John T. Mentzer

    págs. 18-32

    

  • How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

    Roderick J. Brodie, Nicole E. Coviello, Wesley J. Johnston, Peter J. Danaher

    págs. 33-46

    

  • Technological Opportunism and Radical Technology Adoption: An Application to E-Business

    Arvind Rangaswamy, Gary L. Lilien, Raji Srinivasan

    págs. 47-60

    

  • When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States

    Haiyang Li, Kwaku Atuahene-Gima

    págs. 61-81

    

  • The Role of the Institutional Environment in Marketing Channels

    Ravi Dharwadkar, Rajdeep Grewal

    págs. 82-97

    

  • The Hidden Minefields in the Adoption of Sales Force Automation Technologies

    Viswanath Venkatesh, Cheri Speier

    págs. 98-112

    

  • Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act

    Catherine Cole, Siva K. Balasubramanian

    págs. 112-127

    

  • Marketing Literature Review

    Myron Leonard

    págs. 128-140

    

  • Book Reviews

    Terry Clark, William L. Wilkie

    págs. 141-152