When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States

• Autores: Haiyang Li, Kwaku Atuahene-Gima
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 66, Nº 3, 2002, págs. 61-81
• Idioma: inglés
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• Dialnet Métricas: 4 Citas