Journal of marketing research

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  Año 2004, Número 1

  • Journal of Marketing Research: 2 Ps

    Dick R. Wittink

    págs. 1-6

    

  • Valuing Customers

    Donald R. Lehmann, Jennifer Ames Stuart, Sunil Gupta

    págs. 7-18

    

  • Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range

    Gita Venkataramani Johar, Anne L. Roggeveen

    págs. 19-30

    

  • Recapturing Lost Customers

    Edward J. Fox, Robert C. Blattberg, Jacquelyn S. Thomas

    págs. 31-45

    

  • Valenced Comparisons

    Steven S. Posavac, Shailendra Pratap Jain

    págs. 46-58

    

  • Using Combined-Currency Prices to Lower Consumers' Perceived Cost

    Joseph C. Nunes, Xavier Drèze

    págs. 59-72

    

  • A Direct Approach to Predicting Discretized Response in Target Marketing

    Anand Bodapati, Sachin Gupta

    págs. 73-85

    

  • Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk

    Tülin Erdem, Ana Valenzuela Martínez, Ana Ying Zhao

    págs. 86-100

    

  • The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes

    Frank R. Kardes, Rajdeep Grewal, Raj Mehta

    págs. 101-115

    

  • Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis

    Olivier Toubia, Duncan I. Simester, John R. Hauser

    págs. 116-131

    

  • THE LAWS OF THE WEB: PATTERNS IN THE ECOLOGY OF INFORMATION/SIX DEGREES: THE SCIENCE OF A CONNECTED AGE/LINKED: THE NEW SCIENCE OF NETWORKS (Book)

    Meryl P. Gardner, Sandeep Krishnamurthy, Naveen Donthu, Stephanie Noble

    págs. 132-134