International journal of research in marketing

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  Año 2004, Vol. 21, Número 1

  • Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey

    Rohit Deshpandé, John U. Farley

    págs. 3-22

    

  • Examining the animosity model in a country with a high level of foreign trade

    Susan P. Douglas, Edwin J. Nijssen

    págs. 23-38

    

  • A model of retail format competition for non-durable goods

    Amit Bhatnagar, Brian T. Ratchford

    págs. 39-59

    

  • The complementary effect of trade shows on personal selling

    Srinath Gopalakrishna, Timothy M. Smith, Paul M. Smith

    págs. 61-76

    

  • Men's and women's responses to sex role portrayals in advertisements

    Denisa Holancova, Ulrich R. Orth

    págs. 77-88

    

  • International abstracts of research in marketing

    Adamantios Diamantopoulos

    págs. 89-99

    

  • List of occasional reviewers¿2003

    págs. 101-105