Journal of marketing research

• 

  Año 2002, Número 1

  • Editorial Board and Journal Information

    

  • Editorial Board and Journal Information

    

  • Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist

    Bart J. Bronnenberg, Catarina Sismeiro

    págs. 1-17

    

  • Search and Alignment in Judgment Revision: Implications for Brand Positioning

    A.V. Muthukrishnan, Michel Tuan Pham

    págs. 18-30

    

  • Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables

    Kalidas Ashok, William R. Dillon, Sophie Yuan

    págs. 31-46

    

  • The Influence and Value of Analogical Thinking During New Product Ideation

    Page Moreau, Darren W. Dahl

    págs. 47-60

    

  • The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities

    Robert V. Kozinets

    • Resumen

    págs. 61-72

    

  • A Multiple Ideal Point Model: Capturing Multiple Preference Effects from Within an Ideal Point Framework

    K. Sudhir, Jack K.H. Lee, Joel H. Steckel

    págs. 73-86

    

  • Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery

    Rick L. Andrews, Imran S. Currim, Asim Ansari

    págs. 87-98

    

  • A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation

    J. Dennis Cradit, Stephanie Stahl, Michael J. Brusco

    págs. 99-109

    

  • A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation

    J. Dennis Cradit, Michael J. Brusco, Stephanie Stahl

    págs. 99-109

    

  • The Customer Orientation of Service Workers: Personality Trait Effects on Self- and Supervisor Performance Ratings

    John C. Mowen, Jane W. Licata, D. Todd Donavan, Tom J. Brown

    págs. 110-119

    

  • Is the First to Market the First to Fail? Empirical Evidence for Industrial Goods Businesses

    Sungwook Min, William T. Robinson

    págs. 120-128

    

  • Temporal Differentiation and the Market for Second Opinions

    Miklos Sarvary

    págs. 129-136

    

  • New Books in Review

    George R. Franke

    págs. 137-140