Journal of retailing

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  Año 2004, Vol. 80, Número 1

  • Coupons in context: discounting prices or decreasing profits?

    Priya Raghubir

    págs. 1-12

    

  • Virtual store layout: an experimental comparison in the context of grocery retail

    Adam P. Vrechopoulos, George J. Siomkos, Robert M. O'Keefe, Georgios I. Doukidis

    págs. 13-22

    

  • Managing price expectations through product overlap

    Youngme Moon, John T. Gourville

    págs. 23-35

    

  • Scale modification: alternative approaches and their consequences

    Ujwal Kayande, Adam Finn

    págs. 37-52

    

  • The influence of redundant comparison prices and other price presentation formats on consumers¿ evaluations and purchase intentions

    Rajesh Chandrashekaran

    págs. 53-66

    

  • It¿s all at the mall: exploring adolescent girls¿ experiences

    Diana L. Haytko, Julie Baker

    págs. 67-83