Journal of the Academy of Marketing Science

• 

  Año 2004, Vol. 32, Número 1

  • Corporate Social Responsibility and Marketing: An Integrative Framework

    Isabelle Maignan, O. C. Ferrell

    • Resumen

    págs. 3-19

    

  • Information Content and Consumer Readership of Print Ads: A comparison of Search and Experience Products

    George R. Franke, Bruce A. Huhmann

    págs. 20-31

    

  • Importers' Benevolence Toward Their Foreign Export Suppliers

    James R. Brown, M. Joseph Sirgy, Monroe Murphy Bird, Dong-Jin Lee

    págs. 32-48

    

  • A Cross-National Model of Job-Related Outcomes of Work Role and Family Role Variables: A Retail Sales Context

    Richard G. Netemeyer, James S. Boles, Thomas Brashear Alejandro

    págs. 49-60

    

  • Innovation Generation in Supply Chain Relationships: A Conceptual Model and Research Propositions

    Ian F. Wilkinson, K. Sivakumar, Subroto Roy

    págs. 61-79

    

  • Domestic Country Bias, Country- of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach

    Adamantios Diamantopoulos, George Balabanis

    págs. 80-95

    

  • Time, Space, and the Market: Retroscapes Rising (Book)

    Robert V. Kozinets

    págs. 96-98

    

  • Marketing-Related Motives in Mergers & Acquisitions: The Perspective of the U.S. Food Industry (Book)

    Douglas Reid

    págs. 98-99

    

  • Buyer-Approved Selling: Sales Strategies From the Buyers Side of the Desk (Book)

    E. Stephen Grant

    págs. 99-100

    

  • Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (Book)

    Russell Casey

    págs. 100-101

    

  • Revisiting the Scope of Lanham Act Protection (Book)

    Karen Gant

    págs. 102-103

    

  • Sports Artist & the First Amendment Beat Tiger Woods's Right of Publicity (Book)

    Anita M. Moorman

    págs. 103-104

    

  • United States Finally Joins Madrid Protocol

    Jeffrey M. Samuels, Linda B. Samuels

    págs. 104-105