Brands as Beacons: A New Source of Loyalty to Multiproduct Firms
Ron Shachar, Bharat N. Anand
págs. 135-150
págs. 151-165
The Dynamic Effect of Innovation on Market Structure
Harald J. Van Heerde, Puneet Manchanda, Carl F. Mela
págs. 166-183
Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data
Andrei Strijnev, P.B. Seetharaman, Siddhartha Chib
págs. 184-196
When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk
Rajeev Batra, Zeynep Gurhan-Canli
págs. 197-205
A Mixture Model for Internet Search-Engine Visits
Peter Boatwright, Tridas Mukhopadhyay, Rahul Telang
págs. 206-214
Waiting for the Web: How Screen Color Affects Time Perception
Shashank Tripathi, Jaideep Sengupta, Amitava Chattopadhyay, Gerald J. Gorn
págs. 215-225
Pradeep K. Chintagunta, Sajeev Varki
págs. 226-233
Naveen Donthu
págs. 234-236
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