Resumen de A Mind for Brand Extensions
A brief synopsis of Beyond Survival of the Fittest: The Influence of Consumers� Mindset on Brand Extension Evaluations (working paper, February 17, 2008) by Tom Meyvis, Kelly Goldsmith and Ravi Dhar
A brief synopsis of Beyond Survival of the Fittest: The Influence of Consumers� Mindset on Brand Extension Evaluations (working paper, February 17, 2008) by Tom Meyvis, Kelly Goldsmith and Ravi Dhar
