Tourists' satisfaction and its interaction with loyalty towards a destination

• Autores: Tahir Albayrak, Meltem Caber
• Localización: Estableciendo puentes en una economía global / coord. por Julio Pindado García, Gregory Payne, Vol. 1, 2008 (Ponencias), ISBN 978-84-7356-556-1, pág. 23
• Idioma: inglés
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• Resumen

  • In tourism marketing, and customer behavior part of this discipline, there are still unascertained concepts which are needed to be searched out, such as customer loyalty, satisfaction, post-purchase behavior and their interactions. The aim of this study is to discuss the relationship between customer satisfaction and loyalty considering the tourists' behaviors towards a tourism destination, in the example of Antalya area in Turkey.