Joo Hwan Seo, Sung Young Park, Soyoung Boo
This study investigates Korean outbound tourism demand and its determinants using the Granger causality (GC) analysis. In contrast to previous studies, which deal only with internal factors such as exchange rate and income, this study examines the effects of interactions among countries and, therefore, produces more complete and relevant results. Korean outbound tourism to the USA is causally related to Korean outbound tourism to the other six countries in the study. These results can be used in tourism marketing and strategic planning by industry and government to allocate tourism resources more efficiently.
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