Summer camps as a means to recruit prospective college students

• Autores: Linchi Kwok, Deborah C. Fowler, Jingxue (Jessica) Yuan
• Localización: Event management, ISSN 1525-9951, Vol. 14, No. 2, 2010, págs. 149-156
• Idioma: inglés
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• Resumen

  • Recent literature has revealed summer camps, as educational and scientific events, can be used as an effective tool to recruit prospective college students in engineering, nursing, and some science disciplines. The purpose of this study was to test six research questions regarding the relationships between summer camp participants' satisfaction level and their intention to attend the camp again, intention to recommend the camp to others, intention to attend other camps hosted by the same academic program, intention to attend other camps hosted by the same university, intention to apply to the host academic program after high school, and intention to apply to the host university after high school. Fifty-eight campers from a Fashion Camp and a Native American Camp participated in this study. Quantitative data analysis with one-tail Pearson's correlation helped answer the research questions and confirmed the relationships between variables exist. Practical implications, limitations, and agenda for future studies are discussed.