The strategic power of partnerships for University Hospitality and Tourism Manangement Programs

• Fred J DeMicco ^[2] ; John A. Williams ^[1]
  1. [1] Virginia Tech - Wake Forest University

     Virginia Tech - Wake Forest University

     Estados Unidos

     
  2. [2] Pennsylvania State University

     Pennsylvania State University

     Borough of State College, Estados Unidos

     
• Localización: Journal of hospitality and tourism education, ISSN 1096-3758, Vol. 11, Nº. 2-3, 1999, págs. 75-78
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The authors present the positive synergistic affect that can result when universities integrate their teaching, research, and public (industry) service with industry and professional associations. Examples of successful partnership programs are discussed. The authors demonstrate how universities, through these partner -ships, can leverage their expertise with the needs of external professional associations and industry to enhance the scope of their mission.