The Authors reflect upon development potential of organic aquaculture in Italy in terms of economic, social and environmental sustainability through the application of a SWOT-derived methodology. Current market situation of organic farmed fish is characterized by a lower demand and product differentiation than conventional product, furthermore legislation is not completely defined yet and supply volumes does not insure to cover all potential market request. Results of qualitative analysis, involving different farms may represent the basis for institutional intervention aimed at stimulate new business strategies for the whole aquaculture sector.
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