What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance.

• Autores: Ram Bezawada, Koen Pauwels
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 1, 2013, págs. 31-51
• Idioma: inglés
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