Resumen de Effects of hotel discounting practice on visitors¿ perceptions and visitation intentions
Michael F. Sheridan, Seoki Lee, Wesley S. Roehl
This paper examines the effects of hotels� discounting practice on potential travellers� perceptions of a destination and their visitation intentions. The study adopts an experimental design, using a survey method with scenarios to accomplish its goal. The authors take Philadelphia as the destination and apply various statistical analyses to the data, including t-test, ANOVA and multiple regression. The findings suggest that a hotel�s discounting practice does not hurt, but rather enhances potential visitors� perceptions of the destination.
