Learning to Play in the New "Share Economy"

• Autores: Susan Fournier, Giana M. Eckhardt, Fleura Bardhi
• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 7-8, 2013, págs. 125-129
• Idioma: inglés
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• Resumen

  • A case study is presented concerning an automobile rental company which has acquired a car-sharing company and is engaged in strategic planning related to integrating the two businesses. It notes concern over the possible loss of customers and over the question whether to maintain the separate identity of the car-sharing brand. Analyses of the situation are presented from Marc McCabe of travel rental website Airbnb and from Andre Haddad of RelayRides peer-to-peer car sharing firm.