Does container weight influence judgments of volume?

• Autores: Hung-Ming Lin
• Localización: International journal of research in marketing, ISSN 0167-8116, Vol. 30, Nº 3, 2013, págs. 308-309
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This study replicates and extends Krishna's (2006) work on the cross-modal interaction effect of vision and touch on elongation bias by investigating whether container weight exerts an influence on elongation bias. Results indicated that there is no elongation bias when participants perceive tall and short containers as being the same weight. Moreover, information about container weight can be used as a heuristic cue when one is estimating volume.