págs. 3-4
Announcement: Forthcoming IJRM Special Issues
págs. 5-6
Announcement: Winners of IJRM-EMAC Best Paper Award
págs. 7-8
Announcement: 2013 Winner of the Jan-Benedict E.M. Steenkamp Award for Long-Term Impact
págs. 8-9
Marketing function and form: How functionalist and experiential architectures affect corporate brand personality
págs. 201-210
When white space is more than �burning money�: Economic signaling meets visual commercial rhetoric
págs. 211-218
págs. 219-235
Social interactions in customer churn decisions: The impact of relationship directionality
págs. 236-248
Pricing in the international takeoff of new products
Deepa Chandrasekaran, Joep W.C. Arts, Gerard J. Tellis, Ruud T. Frambach
págs. 249-264
págs. 265-275
págs. 276-291
An introduction to the application of (case 1) best�worst scaling in marketing research
Jordan Louviere, Ian Lings, Towhidul Islam, Siegfried Gudergan, Terry Flynn
págs. 292-303
págs. 304-307
págs. 308-309
págs. 310-313
Satisfaction as a predictor of future performance: A replication
págs. 314-318
Satisfaction with complaint handling: A replication study on its determinants in a business-to-business context
Christian Brock, Markus Blut, Heiner Evanschitzky, Peter Kenning
págs. 319-322
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