What We Know About TV Today (and Tomorrow)

• Autores: Geoffrey Precourt
• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 53, Nº 1, 2013, págs. 3-4
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • An introduction is presented to articles published in this issue including "Second-by-Second Analysis of Advertising Exposure in TV Pods: The Dynamics of Position, Length and Timing," "Do Online Video Platforms Cannibalize Television? How Viewers Are Moving From Old Screens to New Ones" and "The Good News on Television: Attitudes Aren't Getting Worse: Tracking Public Attitudes Towards TV Advertising.