Editorial: What We Know About Advertising

• Autores: Geoffrey Precourt
• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 53, Nº 2, 2013, págs. 121-122
• Idioma: inglés
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• Resumen

  • An introduction is presented in which the editor discusses topics covered in the issue, including the use of nostalgia in advertising, television advertising during the Super Bowl football game, and empirical evidence concerning advertising effectiveness.