Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

• Autores: R. Bruce Money, Mary C. Gilly
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 62, Nº 4, 1998, págs. 76-87
• Idioma: inglés
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