Journal of marketing: A quarterly publication of the american marketing association

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  Año 1998, Vol. 62, Número 4

  • From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management

    Ravindranath Madhavan, Rajiv Grover

    págs. 1-12

    

  • The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination

    Tiger Li, Roger J. Calantone

    págs. 13-29

    

  • Market Orientation and Organizational Performance: Is Innovation a Missing Link?

    Namwoon Kim, Jin K. Han

    págs. 30-44

    

  • The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges

    A. Parasuraman, Glenn B. Voss

    págs. 46-61

    

  • Consumer Generalization of Nutrient Content Claims in Advertising

    Richard G. Netemeyer, J. Craig Andrews

    págs. 62-75

    

  • Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan

    R. Bruce Money, Mary C. Gilly

    págs. 76-87

    

  • Effects of Trait Competitiveness and Perceived Intraorganizational Competition on Salesperson Goal Setting and Performance

    William L. Cron, Steven P. Brown

    págs. 88-98

    

  • Book Reviews

    Terry Clark, Sidney J. Levy

    págs. 99-101