Verbal and pictorial representations of beverage consumption patterns: the wall of pictures protocol

• Autores: Stéphane Ganassali, Jean Moscarola, Anne Sophie Mestrallet, Renate Buber, Pirjo Laaksonen, Katarina Hellén, Klaus G. Grunert, Jacob Rosendahl, Antonella Zucchella, Paola Cerchiello, Birgit Hagen, Klaus-Peter Wiedmann, Stefan Behrens, Nadine Hennigs
• Localización: Consumption culture in Europe: insight into the beverage industry / coord. por Carmen Rodríguez Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans Rüdiger Kaufmann, 2013, ISBN 978-1-4666-2857-1, págs. 116-165
• Idioma: inglés
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• Resumen

  • After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the “wall of pictures” protocol. The authors first present the preparation of instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is successively presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes has shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.