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Resumen de Positive affect moderates the impact of assortment size on choice satisfaction

Gerri Spassova, Alice M. Isen

  • Highlights: [�] Positive affect moderates the relationship between assortment size and satisfaction. [�] Positive affect eliminates choice overload in large assortments. [�] Positive affect has no effect or may lower choice satisfaction in small assortments. [�] We propose a meta-cognitive explanation for the observed effects.


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