Reciprocal effects of the corporate reputation and store equity of retailers

• Autores: Bernhard Swoboda, Bettina Berg, Hanna Schramm-Klein
• Localización: Journal of retailing, ISSN 0022-4359, Vol. 89, Nº 4, 2013, págs. 447-459
• Idioma: inglés
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• Dialnet Métricas: 1 Cita
• Resumen

  • Highlights: [�] We investigate the reciprocity between corporate reputation and retail store equity. [�] The article provides a valid procedure using studies with cross-sectional and longitudinal designs. [�] Corporate reputation and retail store equity do have a reciprocal relationship. [�] Store loyalty is more strongly influenced by retail store equity than by corporate reputation.